Mallomars are produced seasonally — because they melt easily in summer temperatures, Mallomars can become difficult to find during the summer: they are generally available from early October through April. Devoted eaters of the cookie have been known to stock up during winter months and keep them refrigerated over the summer. Seventy percent of all Mallomars sold are sold in metropolitan New York.Oddly enough, the Mallomar's specific combination of ingredients (a circle of biscuit/cookie covered with a puff of extruded marshmallow, then enrobed in a hard dark chocolate shell) is wildly popular all over the world, with each country having their own specific cookie. The most similar is Israel's Creambo (קרמבו).
I really pray that Nabisco does not feel the need to "improve" the Mallomars package (which has probably looked the same since they were invented in 1913) — changing its puffy typeface and bright yellow background for something more "modern" (i.e. something ugly).
4 comments:
Oh, Mallomars! Truly happiness in a bright yellow box.
That package looks pretty modern to me... the typeface is not the way it was in the 1960s when I first had Mallomars... no, it hasn't been overhauled, design-wise, but it is "up-to-date"
This is the older packaging from the early 70's:
http://www.echonyc.com/~joro/images/mallomars.gif
I love these little fellas.
Oh, that's right! That used to be the packaging.
Ahhh, pure love...
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