Tuesday, September 18, 2007

Wanted: a Zakka life


I was surfing around on Bloesem's site and came across the website for Shinzi Katoh Design — Art and Zakka, whose motto is "The world of a ZAKKA DESIGNER is the [creation of]things that make people feel happy and exist like a comfortable air. This is what we always keep in our heart when we create new designs."

This is now my new motto as well. Our world needs more happy stuff. And I am not just thinking with regards to cute shoes and Miffy kleenex, but I am making this my motto for working on my brands at work; so expect to see some happy stuff for K-Y® and o.b. I mean, who doesn't want personal care products that take you on an emotionally uplifting journey? Although, perhaps Always' "Have a Happy Period" campaign is an example of Zakka living gone awry.

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