Hungry Jack's

At the mall in North Rhye, I saw this Burger King lookalike, called Hungry Jack's. Everything about was pretty much identical to Burger King, even down the Whopper® on the menu. According to my colleague, when Burger King moved to expand its operations into Australia, it found that its business name was already trademarked by someone else. As a result, Burger King provided the Australian franchisee, Jack Cowin, with a list of possible alternative names derived from pre-existing trademarks already registered by Burger King and its then corporate parent Pillsbury that could be used to name the Australian restaurants. Cowin selected the "Hungry Jack" brand name, a Pillsbury brand pancake mix, and slightly changed the name to a possessive form by adding an apostrophe 's' forming the new name Hungry Jack's. Which I find to be really delightful for some reason.

In addition to the Whopper®, HJ's also features the Aussie Burger, which includes a fried egg, bacon, onion, and beets(!), in addition to the burger itself, and the usual lettuce and tomato.