Yo, Pepsi!

I don't care what anyone says, I personally LOVE the new logo for Pepsi. Albeit, I am not a soda drinker anymore, and if I was, I would be drinking a Diet Coke, but regardless, this logo could potentially make we want to drink Pepsi. It is so bright, happy and modern. I know that no one likes change, especially to our beloved brands, but I think that this is a good thing, this new logo. there has been considerable hullabaloo over the new logo, and Tropicana's redesign as well. 

In fact, it is like the American people finally woke up and realized what graphic design actually is, and no, we don't design clothes. Of course, as usual, the American people as a whole only notice design when they feel it sucks and hardly ever take the time to appreciate design when it is something new, beautiful or striking in its edginess — except for perhaps the Apple iPod, the iPhone, et al., which were all of those things when they first came out. But I digress.

The fact is, everyone has had an opinion on the new Pepsi logo, from Ad Age, to Under Consideration. People think it took like barely two minutes to change the old logo to the new smily face logo that "looks like Barack Obama's campaign logo." Whatever, I really don't care what the naysayers are saying. Because at the end of the day, we are all talking about Pepsi, which for them is the best advertising ever. And for me, every single time I see this billboard on 10th Avenue, I am filled with unexplicable glee. And then, I drink some tap water.