Scrabble

Here's another video from the office blog, advertising Scrabble, my favorite game. However, these new Scrabble commercials are so weird. I have been reading my back issues of The New Yorker, trying to catch up before I renew my subscription, and there was an article from the January 19th magazine about Scrabble. It mentioned some of the same people from the book, "Word Freak," which is one of my most favorite reads. Anyway, the article made me wish I was a total word maven, and much better in Scrabble, so I could join those online Scrabble games and not lose immediately. Regardless, the new Scrabble commercials don't capture the Scrabble-ness for me, that is so intrinsic to the game. I am sure that they are trying to reach a new and more diverse audience, but even so, I am not sure I get that these commercials are actually for Scrabble until the last bit. They are cool, but not really very Scrabble-y, at least in my opinion. Thoughts?